Coach Certification
Health & Wellness | Leadership | Culture
Intrinsic Coach®

The Certified Intrinsic Coach® (CIC) certification is achieved by completing three progressive coaching courses. Theoretically sound, interactive, and focused on application, learning is developmental and based on the I>E>S hierarchy of the Intrinsic Coaching® methodology. With applications as varied as people and people’s experiences in moments and in life, participants report gaining surprising and satisfying personal benefits and professional results.

Approved Transition Program Provider for the ICHWC (International Consortium for Health & Wellness Coaching) and Approved Training Provider for the BCC (Board Certified Coach).

Intrinsic Coach®
via teleconference
new series start each month
see Schedule for details
No course prerequisites
Make-up options for missed sessions

Up to 50 CE Hours
payment plans: 2 - 4 months
  • Schedule
    & Details
  • Series
  • What You Can
    Do With It
  • Course

Tab 1


Attend via live teleconference with online audio for up to three missed live classes per 12-week course. Classes meet weekly for two consecutive hours. In the event of a holiday, classes resume the following week, extending the time frame to complete your training. To schedule cohorts not seen here, contact us, email, or call 480-515-5220.

Series I and Series II can be taken consecutively, without a change in day or time. You can also take a break and begin Series II on a different day and time

Intrinsic Coach® Series I - Health & Wellness
  • Mar 11, 2019 - Jun 3, 2019, Mondays, 7 PM - 9 PM Eastern
  • Mar 13, 2019 - May 29, 2019, Wednesdays, 11 AM - 1 PM Eastern
  • Apr 15, 2019 - Jul 8, 2019, Mondays, 11 AM - 1 PM Eastern
  • May 16, 2019 - Aug 8, 2019, Thursdays, 11 AM - 1 PM Eastern
  • Jul 2, 2019 - Sep 17, 2019, Tuesdays, 11 AM - 1 PM Eastern
  • Sep 16, 2019 - Dec 2, 2019, Mondays, 7 PM - 9 PM Eastern
  • Sep 18, 2019 - Dec 4, 2019, Wednesdays, 11 AM - 1 PM Eastern

Intrinsic Coach® Series I - Leadership
  • Contact us to schedule dates

Series meet 12 times; holidays extend the number of weeks it takes to complete the series.
Intrinsic Coach® Series II
  • April 9, 2019 - Jun 25, 2019, Tuesdays, 11 AM - 1 PM Eastern
  • April 9, 2019 - Jun 25, 2019, Tuesdays, 7 PM - 9 PM Eastern
  • Jun 10, 2019 - Aug 26, 2019, Mondays, 7 PM - 9 PM Eastern
  • Jun 12, 2019 - Aug 28, 2019, Wednesdays, 11 AM - 1 PM Eastern
  • Jul 15, 2019 - Oct 7, 2019, Mondays, 11 AM - 1 PM Eastern
  • Aug 15, 2019 - Oct 31, 2019, Tuesdays, 11 AM - 1 PM Eastern
  • Sep 24, 2019 - Dec 10, 2019, Thursdays, 11 AM - 1 PM Eastern
  • Dec 9, 2019 - Feb 24, 2020, Mondays, 7 PM - 9 PM Eastern
  • Dec 11, 2019 - Mar 11, 2020, Wednesdays, 11 AM - 1 PM Eastern

Series meet 12 times; holidays extend the number of weeks it takes to complete the series.
Standards & Benchmarks Seminar*
  • Mar 13, 2019, Wednesday, 3 PM - 5 PM Eastern
  • Apr 8, 2019, Monday, 11 AM - 1 PM Eastern
  • Jul 2, 2019, Tuesday, 11 AM - 1 PM Eastern
  • Jul 2, 2019, Tuesday, 7 PM - 9 PM Eastern

*Two options: live (as above) or via audio file accessible from your online learning area.

*Schedule your Practical Skills Assessment after completing this Seminar. See sidebar for links. Applicants for the NBC-HWC take note: eligible coaching log entries are only those that occur after you pass your Practical Skills Assessment.
Certified & Celebrated!
    Celebrate your achievement!



payment plans: 3, 4, & 5-mo.


$100.00 Practical Assessment Only

$260.00 Practical Skills Assessment following two private Prep Sessions with Coach Mentor

Applicants for the NBC-HWC take note: Eligible coaching log entries are only those that occur after you pass your Practical Skills Assessment.

CONTINUING EDUCATION. CE fee for most credentials is $25. You will have an opportunity to purchase CE online after completing your enrollment. Should your governing board require 100% live attendance to earn CE hours, an alternative in person session can be arranged. View CE

COURSE DATES. Choose the start date of your first course and select your remaining course dates later or choose all of your course dates up front - it's up to you.

FORMAT. Participation is via teleconference (not toll-free). Sessions meet for two consecutive hours, once a week, for 12 weeks. Group size is limited to 24.

ATTENDANCE. If you miss a session, you can listen to an audio file of your missed session. In person attendance at 9 of the 12 consecutive sessions for each 12-week Series is required for completion.

CERTIFICATION REQUIREMENTS. Meeting attendance and participation requirements, complete Series I, II, and III (Standards & Benchmarks Seminar) within 12 months and submit ten coaching log entries. If you miss the time frame requirement, alternative options are available. The practical skills assessment is scheduled following completion of course work.

NBC-HWC CREDENTIAL. The CIC training program is fully approved by the ICHWC ( as a transition phase program leading to eligibility to apply to sit for the National Board Certified Health & Wellness Coach (NBC-HWC) exam.

TIME ZONES. All times are listed as the current EASTERN time (whether EST or EDT). Arizona residents and others who do not observe daylight savings: your local class time will change by one hour with each beginning and end of daylight savings time.

HOLIDAYS. In the event of a holiday, sessions resume the following week, extending the time frame to complete your training. Classes do not meet January 1, after 4 PM Eastern on Feb. 14, Memorial Day (USA), July 4th, Labor Day (USA), Thanksgiving Day (USA), Thanksgiving Friday (USA), December 24, 25, 26, & after 4 PM Eastern on Dec. 31. Saturday sessions do not meet on three-day holiday weekends.

DISCLOSURES. (1) There is no commercial support being received for this activity. (2) There is no use of off label products. (3) All Certified Intrinsic Coach® Mentors (CICM) receive a financial stipend for their services.

Tab 2


The Certified Intrinsic Coach® certification is a great way to gain a recognizable coaching certification and solid and distinctive coaching skills. You will also gain greater confidence in being able to clarify and achieve your own goals. You will learn what intrinsic, extrinsic, and systemic valuing is and how these three types of valuing inform and influence our choices when supporting people as a professional and in our own day to day living. You will learn what intrinsic valuing is, how to enact intrinsic valuing, how to maintain intrinsic valuing in the face of external pressures, and how intrinsic valuing engages best thinking about people, whether thinking about someone else or thinking about yourself. Lastly, you will learn how to actualize and apply the hierarchy of the Intrinsic Coaching® methodology, I>E>S, which enables skillful navigating of the complexities of being an intrinsic (unique) human being in a complex world.

  • Intrinsic Coach® Series I
    Highly interactive, this course will enable you to engage people as a coach, integrate coaching skills into your daily interactions at work, and bring the benefits of what you will learn beyond work, extending the benefits even into your daily life with others and when thinking about yourself. With an emphasis on eliciting intrinsic thinking, the skills learned in the Intrinsic Coach® Series I will give you an effective alternative to trying even harder to motivate or get things done with people. You will learn what intrinsic, extrinsic, and systemic valuing is and how these three types of valuing inform and influence our choices when supporting people as a professional and also in our day to day choices. The end goal of this course is to be able to actualize and apply the I>E>S hierarchy of the Intrinsic Coaching® methodology when working and interacting with people and also when thinking about yourself.

  • Intrinsic Coach® Series II
    With an emphasis on experiencing I>E>S in your own thinking applied to choices in multiple domains, the skills you will learn in this highly interactive course are developmentally more advanced than those learned in the first series and lead to a discernibly higher level of proficiency. Upon completion, you will have a higher skill level and more confidence in your coaching skills and choices when engaging people's best thinking, and engaging your own best thinking, both at work and outside of work, and experience improved relationships, and greater clarity in life. The skills you will learn create benefits whenever good outcomes depend on best thinking about people and choices related to people, including yourself.

  • Standards & Benchmarks Seminar
    This highly interactive two hour seminar via teleconference reviews and summarizes principles, standards, and goals central to the Intrinsic Coaching® methodology that would also benefit any methodology intended to support people.

Tab 3


Certified Intrinsic Coach® professionals gain a certification that is recognized and trusted in the workplace, especially in healthcare and the health & wellness industry for both providers and leaders. Certified Intrinsic Coach® professionals also use their certification and skills to differentiate themselves in their independent practices, especially in coaching, counseling, consulting, and therapy.

If you get this certification and then want more, you can apply the hours toward the Certified Valuations Specialist (CVS) certification to become an expert in both understanding valuations and independently using valuation measurements with others.

Both the the Certified Intrinsic Coach® (CIC) and Certified Valuations Specialist (CVS) certifications are CCE-Approved to be applied toward the prestigious Board Certified Coach certification.

The whole concept of viewing people as creative, capable and complete is wonderful. It allows for a conversation that is relaxed and free-moving. The only place that the conversation needs to go is where the participant wants to take it. By them taking ownership in their own problems, they invest more and really want the positive outcome that they have thought out. It is amazing to watch our members work through their situations on their own and discover what it really is that they want. It is not about what we want for them as our members, but what they want for themselves as capable people. The Intrinsic Coaching® methodology has had an extremely positive impact on my interactions with our members, and in my own personal life as well.
– Brett Papoccia, Wellness Specialist


The Intrinsic Coaching® methodology is more than a methodology – it’s a different way of thinking, a more choiceful way of thinking and a more mature way of thinking. It’s choosing to regard people as being more than what is merely apparent to you, so that you can see more and work with more. Because of this improvement in my own way of thinking, I’ve experienced so much joy, so much satisfaction and working with people has become easier and easier. - Jannie Putter

With a highly skilled coach mentor, interactive classes, meeting two hours a week over 25 weeks, a 300 plus page manual to read and enjoy in between the live sessions, and a progressive approach to skill development - one step at a time, with each step informing the next - the Intrinsic Coach® Series I, II, & III builds up and then builds on awareness of, skills for, and knowledge about intrinsic thinking, which is central to a good life and good results for, with, and through people, and for you.

The Certified Intrinsic Coach® certification provides benefits and skills that are personally, professionally, and universally important and unique to each human being.
I’ve grown so much more as a person through the process of getting this certification. I am able to see my own uniqueness and value through the Intrinsic Coaching® methodology! This translates into me being a better coach, a better parent, a better person. I truly value the journey and the unfolding for myself and for others. What I’m wanting for myself and people is the full aliveness that I>E>S brings.
Everything is different thinking, my experience and interactions with other people, and my experience and interactions with myself. I’m taking forward an incredible sense of compassion for people. ‘Your pain is my pain, your joy is my joy,’ is taking on a whole new meaning for me. I can truly appreciate a person and that person’s experience and have a greater ability to be with a person in that moment.
Getting this certification has been such a journey for me. I have new thinking, and because of it, new behavior. As a result I'm a better wife, daughter, sister, friend, listener, and person overall. I really like who I've become.
The Intrinsic Coaching® methodology is what is missing everywhere. It gives time and space for people to be where they are instead of trying to make something happen. It works with the uniqueness of people and the uniqueness of moments. I can really value that now and work with that now.
There's a quote, “Be the change that you want to see.” I feel equipped to do that now with all that I've learned and experienced in getting this certification. The Intrinsic Coaching® methodology and intrinsic thinking is so vital and so important and very much needed in our world. It’s loving, energetic, fun. With all that I've learned, I've grown tremendously as a person. I’m a new and improved me. This allows me to be me. It’s almost like a dream come true.
This experience has been tremendous. The first ICS [first level training] just scratched the surface. The ICS II [second level training] opened up so much more for me in terms of my understanding, awareness, and skills and has given me an entirely different way of looking at people and looking at the world around me. It’s given me hope and I want that for others. The Intrinsic Coaching® methodology really is a movement.
With the ICS II [second level training], I’ve gained the capabilities, knowledge and skills of the Intrinsic Coaching® methodology that I didn’t have before. What I’ve gained isn’t just for me, but is for all of those people around me. It’s creating a healthier me, a healthier family, a healthier community and a healthier world.
The ICS II [second level training] has given me much more confidence in what I'm doing. Now that I’m certified, I feel like I can really work with the I>E>S hierarchy in my life both professionally and personally. I'm excited to continue to use the Intrinsic Coaching® methodology at this much higher level in my work as a wellness coach. I feel I'm able to really serve people and support them in their best thinking that much more.
The ICS II [second level training] was a very valuable experience for me and came at a really good time for me. It's given me a peace. I have a new appreciation for the unfolding and working with what's not merely apparent. Professionally and personally I want to support others in finding their own wisdom, capability, value and I want them to value the intrinsic, too. With the ICS II and having gotten my certification, I feel like I can support people in that even more.
I've let go of being anxious, and am now more relaxed and comfortable with the Intrinsic Coaching® methodology. The pauses have become so valuable to me, especially the ability to allow myself to pause so that my best thinking can emerge.
I now have the ability to view people differently - to view them in ways where they show me they are more than the tiny thought I had about them. I listen differently, better, now. I am not as judgmental and can’t help but see and listen in this way even when I’m not in a formal coaching conversation.
My thinking about people, about myself, about my work has changed so much. Life has become much more alive since I've learned the Intrinsic Coaching® methodology. Having taken it to the next level and gotten certified, I have even more gratitude that this is here and will always be here for myself and others and we can always have it and be more alive. There's so much more that I want for myself and for people as a result of learning the Intrinsic Coaching® methodology.
It’s amazing how I could have learned so much and learned so many new things. From taking the certification path, my skills have improved more than I could have imagined as has my continued growth in how I think about people and myself. It’s been helpful to incorporate this new thinking into my conversations. It’s not only helped my listening, but has helped me value the silences because they are so full. I appreciate the fact that things are always unfolding and there is always room for growth and development.
Through this experience, I am becoming more respectful and honoring the uniqueness of me! Some of these more advanced learnings (process-content, in-between) have been very valuable for me as well. What I want for people is more opportunity to reach others through the Intrinsic Coaching® methodology. I want clarity for others, best thinking for others, love for others.
I’m embracing the continuation. I’ve gone places that I didn’t think were possible. My continued awareness, learning, and development have put me in a place of an "intrinsic walk" where it’s always with me. I always have I>E>S to guide me, my thinking and my choices. With my increased intrinsic capacity, I’m seeing more. I>E>S makes life so much more peaceful. It makes things so much better. It’s not just a better way of coaching, it's a better way of living!
I really appreciate what learning the Intrinsic Coaching® methodology and continuing my development through the certification process is doing in my life! My intrinsic capacity has continued to increase, I'm more comfortable integrating the methodology into my work, and am finding myself really leaning on the methodology in all parts of my life. I want to continue my development as an Intrinsic Coach® and continue to grow into this. I'm really realizing the huge implications this has for healthcare and people and want to incorporate Intrinsic Coaching® into what I'm doing so more people can experience the benefits and value of Intrinsic Coaching®.

Tab 4


The Intrinsic Coaching® methodology is really more than a methodology – it’s a way thinking. You’ve got to change your way of thinking when working with people, especially if they see you as the “expert”. It is not about you! It is all about your (expert) ability to elicit the best way of thinking in the person coming to you – elicit that person’s intrinsic thinking. Since learning the Intrinsic Coaching® methodology, I became more aware of the power of my own perceptions and how it used to get me side-tracked from finding what is really important to the other person. What a relief to let go of yourself! Now it is not MY responsibility to come up with the “solutions.” It is really in the hands of the person looking for it. The Intrinsic Coaching® methodology is a different way of thinking, a more choiceful way of thinking and a more mature way of thinking. It’s choosing to regard people as being more than what is merely apparent to you, so that you can see more and work with more. It’s the way you choose to see people first that matters, before you can really help them. Because of this improvement of my own way of thinking, I’ve experienced so much joy, so much satisfaction and working with people has become easier and easier. Wow!!!

Jannie Putter,
Mental Coach, Sports Professional, Wellness Africa, Pty Ltd.

This experience is one of the best experiences I have been through. As a result of learning Intrinsic Coaching® I am now able to have better communication with my members at work as well as with the people surrounding me. Not until I found this clarity within myself did I understand my potential as well as relate with others. I'm appreciating the unfolding and recognizing it's okay to pause and let the member's thought marinate as this will stimulate their best thinking. I am very grateful for the Intrinsic Coach® Series as it has taught me a lot more than what I expected. I am continously learning more and more with each experience as well as with time. I never thought that Intrinsic Coaching® would have such an impact in my life as well as the life of people I am able to speak with. It has helped me make myself a happier me. - Rosamaria Baltazar


It is interesting to notice how we all want the quick answer and aren’t comfortable when people don’t have an answer and there is silence. As people search sometimes they don’t know what they want. When I ask people what they want, I find myself being taken in directions that you would have had no idea about and I’m reminded of the concept of people being and having more than what is merely apparent. There is this whole piece to the person that you could never begin to guess and will never see unless you give them the time. On the health side, we can’t begin to address anyone’s health issues until we begin to address what is important to that person and let that person really think about it. It’s taking a step back from the automatic problem solving we do to an approach that involves people searching for themselves and for what they see as important. It seems like it should be easy but you really do have to learn how. - Mary Weiss


The Intrinsic Coaching® methodology and its I>E>S hierarchy brings peace out of the chaos of life and the world. Through learning to apply I>E>S, I have learned to step back and see others as they are, and not what I think they are or should be. Learning the Intrinsic Coaching® methodology has really helped me to be a kinder, more open person who can see more potential in myself and the people around me than I saw done before. I love asking people the wanting question because it is a question that most people have never been asked, but the answer for them, eventually emerges and brings such clarity. What a terrific gift. - Donna Henault


I appreciate that the Intrinsic Coaching® methodology can be applied not only to health coaching but to multiple decision-making situations that arise in one's journey through life. I am grateful for this learning opportunity. Thank you! - Barbara Sampson



The Intrinsic Coaching® methodology doesn't need to be an all or none approach to make an impact. I used just two of the skills to help frustrated team members get focused on their intrinsic goals. As their intrinsic contributions started to unfold, they started to believe in what they wanted and that made what the client wanted become attainable. All I did was direct the conversation back to them, remained focused on their intrinsic goals, and they were able to quickly go through the obstacles and develop solutions. The bonus of taking this approach was the buy-in I received when they announced collectively, “We can do this.” Clearly, focusing on their intrinsic goals rather than the problems proved to be a win-win. They left the meeting ready to conquer the world and a meeting I thought was going to take 2 hours lasted only take 45 minutes. - Anthony Scaglione


I’m really understanding and wanting to be an advocate for people’s best thinking, and more importantly be an advocate for my son and his best thinking. In continuing my development through the ICS II, I now have a way to talk with people so they can see more of themselves and more of the people around them and who they serve. I’m really wanting a way to bring this to more physicians so they can really see the person and not just a ‘patient’. Throughout all of this I've also been asking myself what I'm wanting and have been gaining clarity along the way. As a result, things make more sense for me now and I'm experiencing full aliveness in my life.

Learning the Intrinsic Coaching® methodology has completely enriched my life. Professionally I’m appreciating my work again. Personally I’m feeling more calm. It has everything to do with my new way of thinking. It’s taken the focus off what I valued before, which really wasn’t working, to putting my focus on what is valuable. My patience has further developed which leads to calmness in my thinking which leads to being a better listener and being more choiceful in my thinking. It’s been a great awakening! - Jack O'Connor


The learning that has been particular important to me is valuing that everyone has the knowledge of what they want and what is important to them and when we help create the space for their best thinking, the answers will become apparent to them. The coach doesn't have the answers, the coachee does. That takes off all the pressure and is a huge relief to know how I can truly help people by using this methodology. – Deb Winette



This has been a wonderful experience and I am grateful that I took the leap to get this certification. I thought that I was a pretty good listener, but going through this training has shown me another level of how to truly value another person and guide a conversation in a way that can surprise and enlighten both of us. You won't get real change without personal clarity, which is unleashed through the Intrinsic Coaching® methodology. – Leslie Bechtell


I have found myself to be a better health coach with learning what intrinsic means and how to apply the Intrinsic Coaching® methodology to my daily life. I now understand being a health coach is less about having the facts and more about finding each individual's best thinking and clarity. – Amanda Manna


Without this methodology, we don’t get to what is most important - people's intrinsic thinking - because we're so caught up with trying to make something happen. I understand the thought processes now of intrinsic thinking and the importance of making intrinsic thinking the priority.

Learning the Intrinsic Coaching® methodology is so counter-intuitive that I was a total skeptic when I started. Now I’m a believer! I have more of a relationship with my patients, it takes less time and it’s opening entirely new doors, even with patients that I’ve had for two years or more! - Tracey Sholtis